HAX COACH & FOUNDER
BLAKE JACQUES
Originally from Winnipeg, now residing in Kelowna, BC. Blake is a former elite-level hockey player who has since transitioned to becoming an Entrepreneur, Hybrid Athlete, Ironman U Certified Coach and Founder of HAX. He founded HAX in 2022 with efforts to help others reach new heights around Fitness + Community. This vision came to himself when he retired from playing Hockey and felt lonely in sport. He noticed dozens of others felt this way after ending their childhood sport which helped grow the vision of HAX. Since founding HAX, he has been travelling to in person HAX events, coaching over 400+ athletes and still manages to race in endurance events. He has completed 9 Ironman events and will compete at the Ironman 70.3 World Championships in Spain in November 2025.
He has an athlete centred coaching approach meaning every athlete is unique and this uniqueness of personality is respected by Blake. Each athlete is coached in a way which is appropriate for them and their goals.
He has goals of growing HAX through dedication mixed with consistent hard work but also harvesting being there for his athletes and team.
Blake is available for 1-on-1 Virtual Coaching, which can be accessed here.
Blake’s Instagram
Blake’s Youtube
Blake’s Email
HAX COACH
MARTA PIETRASIK
Marta was born and raised in Banff, Canada. She grew up figure skating and moved to Montreal to compete for Team Canada while attending Concordia University, where she obtained a Bachelor of Science degree in Health, Kinesiology, and Applied Physiology. She is now working on a Master’s degree in Psychology. During her time with Team Canada, she traveled the world competing and became a World Champion in 2022. After retiring from figure skating, she transitioned to coaching and started competing in triathlons, having completed three half Ironman races and various Olympic triathlons. Marta will compete at the Ironman 70.3 World Championships in New Zealand in December 2024 and has been a part of HAX for over a year, assisting Blake with community events and coaching athletes one-on-one, driven by her passion for motivating and supporting others.
Marta is available for 1-on-1 Virtual Coaching, which can be accessed here.
Marta’s Instagram
Marta’s Email
SOCIAL MEDIA & EVENTS COORDINATOR
ELIZABETH HALL
Elizabeth was born in Ontario, Canada and grew up in The Bahamas, United States, Europe and Canada. In 2021 she moved to Orlando, Florida to pursue her Bachelor of Arts in Economics and Political Science, as well as growing her photo and creative consultancy business. Elizabeth also works within the aviation industry where she works in Business Aviation Sales, and holds her pilots license. She is a former NCAA DII and US ODP Rower. She has served with HAX since December of 2022 and has helped support Blake in the growth of HAX, recruitment of athletes and visual identity of HAX over these past two years. Elizabeth is a USRowing certified coach and brings a unique background of endurance sports to her work with HAX. She looks forward to entering the realm of triathlon and Ironman racing with HAX, while continuing to support both HAX management and HAX athletes alike.
Elizabeth’s Instagram
Elizabeth’s Website
Elizabeth’s Email
Elizabeth’s Youtube
NUTRITIONIST AND TECHNICAL SWIM COACH
MAURICIO LOBO
Mauricio was born and raised in Rio de Janeiro, Brazil. In 2018 he moved to Indiana, Pennsylvania after obtaining a scholarship as a NCAA DII swimmer, to pursue his Bachelor of Science in Nutrition & Dietetics and minor in Biomedical science. In 2022 he moved to Miami, Florida where he completed his Masters Degree in Nutrition & Dietetics with a focus on neurobiology research. As an athlete Mauricio has completed 1 full Ironman, Participated & won Multiple open water swims and college swim meets, Podium on the USA national senior championships and placed top 10 of his country for competitive swimming. Mauricio is a Sport Nutritionist and brings a unique background to HAX with not only expertise in nutrition, but swim knowledge and mindset focus.
