We help you finish endurance events strong

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  • A male athlete in a white race suit and sunglasses crossing finish line with arms raised in victory, surrounded by spectators at an outdoor event.
  • Two young men are standing behind a promotional display with a whiteboard and banners at an outdoor event during late afternoon or early evening. One man is pointing at the whiteboard, and both are engaged in conversation. The background includes trees, a mountain, and empty stadium seating.
  • A group of people gathered on a running track in front of empty green stadium seats. There is a black tent with white text promoting a fitness club, and some people are wearing athletic clothing and sneakers.
  • A man with glasses, a backward baseball cap, and a broad smile, standing in front of a black backdrop with 'IRONMAN JAPAN' logos, holding a medal and a certificate, celebrating his qualification for the Ironman World Championship.
  • Close-up of a marathon runner wearing a white cap with 'HAX ' and 'ATHLETIC CLUB' printed, sunglasses, black running shirt, and a turquoise bib with the number 107. The runner is smiling while running outdoors with blurred trees in the background.
  • Group of athletes posing for a photo on rocky, uneven terrain near a body of water, wearing sports gear and sunglasses on their heads.
  • Young man smiling while holding a certificate or document in front of a backdrop with 'IRONMAN 70.3' logos, wearing a light blue sports shirt and a white cap.
  • Three young adults standing outdoors in front of a white bridge, smiling for the photo. They are dressed in casual athletic clothing and wearing hats and sunglasses. Background features palm trees and cloudy sky.
  • A man with a beige and blue Cap and gray tank top doing a resistance exercise in a gym.
  • Man in athletic gear, white cap, and fitness tracker shows biceps while running outdoors.
  • A man running outdoors at a race event, wearing sunglasses, a cap, and athletic gear, with palm trees and spectators in the background on a sunny day.
  • A black canopy tent with white text and graphics promoting HAX Athletic Club. The tent displays the phrases 'Coaching. Community. Results.' and has a logo with the letters 'HAX'. On the table underneath, there are water bottles, hats, and other merchandise, and a person wearing athletic clothing and sunglasses is standing inside the tent with arms crossed, smiling. The scene is outdoors on a grassy area with a clear sky.
  • A smiling young man wearing sunglasses with a reflective blue-green lens, a white racing jacket with blue and yellow accents, and a medal around his neck, talking on a cell phone at an outdoor event. There are palm trees and other people in the background.
  • Three men are having a conversation near a bicycle at a beachside location, with a building and cloudy sky in the background.
  • A group of people wearing cycling gear and helmets, posing with their bicycles outdoors, with trees and a partly cloudy sky in the background.
  • Person holding a certificate for IRONMAN 70.3 World Championship Official Qualifier at a race event, with a backdrop showing the event details.
About Us

more about HAX

Two young men at an outdoor event, one writing on a whiteboard while the other looks on and smiles. They are wearing black jackets and white caps. The background includes banners with the text ‘GROWTH’ and ‘HAX’ and seating in the stands.

At HAX Athletic Club, we are more than just a training platform. We are a global community of like minded individuals committed to pushing limits and unlocking their highest potential.

Founded with the vision of combining elite-level coaching with a powerful support system, HAX brings together individuals who are passionate about endurance, strength, and personal growth. Whether you’re preparing for an Ironman, marathon, triathlon, or simply striving to stay active and improve your lifestyle, we provide the structure, guidance, and motivation to help you succeed.

Beyond training, HAX is about building a mindset. We focus on developing not just stronger athletes, but more disciplined, confident, and resilient individuals, both in sport and in life.

Join a community where ambition meets support, and where every step forward is backed by expert guidance and a team that pushes you to be your best.

Apply Now 
Join Our Community

Community is everything.

This sport is individual. Our community isn't. Surround yourself with like minded athletes who celebrate your wins, push you through the hard days, and make the journey worthwhile. We've built a community of athletes who push each other, share wins, and show up for one another, even in an individual sport. Whether you're chasing a personal best or just starting out, you're part of a team here.

Apply Now
Group of ten athletes in wetsuits standing together on the beach, smiling with arms around each other, with water and boats in the background. 
Partner

Our partners

  • Black WWF logo on a white background.
  • Sixt Rent A Car
  • Quintana Roo
  • Rudy Project
  • FastTT
  • The Magic5
  • Rouvy
FAQ’s

what to expect

    • Active Discord Group Chat (200+ members)

      • With 40+ channels in our group chat, you will be in the conversation with the group to connect with hundreds across the world

      • The community is active daily, with their training updates, life updates, and sending in funny videos from time to time

    • Group Calls via Zoom

      • We host a group call to connect, learn and chat with hundreds of other HAX Athletes

    • Meet up and meet hundreds at in person events throughout the year to race, train and enjoy the journey!

    • We have hosted dozens of in person events at select races/camps which turned out to be a massive success

    • View our 2026 events here

    • Monthly check-in calls with your coach to go over training, your progress and understanding how you are doing

    • Calls are completed through Zoom 1 on 1

    • You gain 24/7 access to your coach via Discord + Messaging

    • Plans are created via Training Peaks (uploaded in 2-4 week blocks.)

    • We are here to help you grow throughout this journey

    • Every coach within HAX is experienced, qualified and is here to push you

  • Plans are made by your coach individually every 2-4 weeks (depending on athlete’s wants and needs). Every athlete has different workouts uploaded to their training peaks. Different schedules, different goals, different fitness levels. We adapt to each individual.

    • Individualized programs edited constantly so every training block is tailored towards your schedule, goals and progress

    • We realize that everyone is different and everyone needs a different training schedule

    • Plans are published and shared via TrainingPeaks

    • Send video's of you swimming for constructive feedback to your needs

    • Since this wont be in person coaching, we put a lot of emphasis on athletes sending in videos of their swim stroke so we can tailor your swim drills to benefit your stroke

    • We provide structured fuelling guidelines to make sure your training is fuelled well

    • Poor fuelling leads to poor training… which is what we dont want

    • Before we release HAX apparel to the public, you get first dibs before the product goes live

    • We have several partnerships with top end brands to offer discounts to our athletes

    • Discounts on custom bikes, wetsuits, swim goggles, rental cars, flights, hotels, bike parts

    • Exclusive to HAX Athletes

Reviews

We deliver results.

Join the Team

Ready to join?

  1. Fill out the application form -linked here

  2. Blake will text you within 24-48 hours

  3. Chat with Blake to see if this is a good fit

  4. Sign up through our athlete portal (sent from Blake)

  5. Complete our onboarding process, health forms, goal forms, expectations, etc.

  6. Start training and be welcomed into the community

Click here to Apply for Coaching
Two smiling young men at a race event, one wearing a finisher medal and the other with a backpack, standing outdoors with trees in the background. 
Image Gallery

Fitness. Family. Growth.

Group of diverse people, including children and adults, standing on a running track in a sports field, posing for a photo with trees and sports lighting in the background, under a partially cloudy sky.
A man with a mustache and short hair smiling, wearing a white athletic shirt, a camouflage cap backwards, and a medal around his neck. He is holding the medal with his left hand and making a shaka sign with his right hand. The backdrop features multi
A man takes a photo or videos with a phone by the water, surrounded by children. The man wears a white T-shirt and a cap turned backward, with the words 'Fitness Family' visible on the shirt. The scene appears to be outdoors on a sunny day.
A woman in pink running shorts and a pink sports bra is taking a selfie while jogging outdoors on a paved path surrounded by greenery.
A man running outdoors during a race, wearing a tight gray athletic shirt, black shorts, neon yellow running shoes, and mirrored sunglasses.
A smiling male athlete wearing a racing uniform with a medal around his neck, holding a cap in one hand, standing in front of a backdrop with 'IRONMAN 70.3' logos.
Triathlon athletes running in open water at dusk, wearing wetsuits and colorful swim caps.
An athlete wearing a white HAX triathlon suit, sunglasses, and a headband, flexing his biceps and smiling at a race finish line during an Ironman event. Spectators and photographers are behind barriers, and race banners are visible.
Male runner wearing sunglasses, a black tank top, black shorts, and white running shoes with pink accents, running in a marathon with a colorful banner reading "Austin Marathon" in the background.
A man wearing a white t-shirt with the words 'HAX Racing Team' and a graphic of a boat, sitting under a canopy, looking at his phone, with sunglasses on his cap, in a racing event setting.
A cyclist in a black outfit and white helmet, riding a turquoise bike on a road surrounded by greenery, in an aerodynamic position.
Male athlete in a white sleeveless athletic top holding a finisher's medal at the Ironman Florida event, standing in front of a black backdrop with event logos. He has a race bib with the number 904 and name Rhett attached to his waistband.
A group of people, including adults and children, standing on a running track outdoors under a cloudy sky with mountains in the background.
Male athlete running in a triathlon race during the Ironman 70.3 World Championship in Texas. The athlete is wearing a black wetsuit with logos, a headband, and bright yellow running shoes. Palm trees and a digital scoreboard are visible in the backg
Two male triathlon athletes wearing medals and race bibs, smiling after a race, standing in front of a Luna Bar tent at the event.
Back view of a cyclist in white athletic gear with a helmet, standing on the beach with the ocean and cars in the background.
A man in athletic gear, wearing a finisher medal and racing bib, flexing his arms and smiling during a race event, standing next to a large red 'M' sculpture outdoors as spectators gather in the background.
A female runner wearing sunglasses, a white cap, a patterned short-sleeved running shirt, and black shorts participating in a race, visible with a race bib numbered 1432, outdoors near a finish line structure.
Male athlete in black sportswear with a race bib, wearing a medal, red cap, sunglasses, and smiling while making a shaka sign, standing in front of a backdrop with the Ironman logo and the text '70.3'.
A male triathlete in a red and white Team Canada uniform standing after a race, with the name Harris and CAN printed on the front. He is wearing a Gray headband and has tattoos on his left arm.
Three athletes celebrating at a race event, each holding medals and wearing race bibs, with a backdrop displaying sponsor logos and event branding.
Two male athletes in black athletic gear and sunglasses holding medals at an Ironman race event, standing in front of a backdrop with the Ironman logo.
A young man wearing sports sunglasses, a blue cap backwards, and a black ROKA athletic shirt, smiling with a medal in his mouth, at an outdoor event with blurred crowds and palm trees in the background.
A shirtless man running on a track during sunset.
A cyclist riding a black and purple bicycle with a full rear disc wheel, wearing a black helmet, sunglasses, a light gray cycling jersey, black cycling shorts, and black shoes, giving a thumbs-up gesture during the daytime.
A man smiling and holding two signs. One sign reads 'PAIN IS TEMPORARY, HAX IS FOREVER' and the other says 'HAX ATHLETIC CLUB'. He is wearing a dark gray hoodie with 'IRONMAN' and event details printed on it, in a kitchen with a wooden floor and whit
Female athlete running in a triathlon event, wearing a white WNR race jersey, black shorts, white knee-high socks, and sunglasses, crossing the finish line outdoors with palm trees and event tents in the background.
Two young men with athletic builds embrace in a hug at a race event, with one wearing a baseball cap backwards and the other wearing a headband. The man with the headband is holding a medal with a race bib around his neck. There are many people and s
A male cyclist wearing sunglasses, a black cap backwards, and a black cycling jersey with white logos, appears to be sweating and catching his breath during a race.
Side profile of a person wearing a racing helmet with multiple logos, including "Rudy Project" and "HAX Athletic Bus," outdoors with palm trees and a crowd in the background.
A man wearing a red swim cap, goggles, and wetsuit pants walks out of the ocean with a pier in the background.
A person in athletic clothing helping a young girl and a teenage boy with running on a track field during sunset.
Two smiling men, one wearing a blue athletic shirt and the other in a white athletic shirt with a medal, celebrating at a race event. The man with the medal has an orange finishers' ribbon around his neck that reads "April 18, 2026" and "Ironman." Th
A male athlete in a pink and black professional cycling outfit, yelling with his mouth wide open, holding a jacket, and wearing a headband and sunglasses on his forehead, during a race or event.
Male athlete in athletic gear with medal, biting it, at nighttime outdoor event.
A shirtless man running on a track field during dusk, wearing a black cap, running shoes, and a watch, with a cloudy sky and trees in the background. 
Coaching / Community

Apply for coaching / custom training plans

Man wearing sleeveless shirt and baseball cap exercising with resistance bands in a gym.