We help you finish endurance events strong

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  • A male athlete in a white race suit and sunglasses crossing finish line with arms raised in victory, surrounded by spectators at an outdoor event.
  • Two young men are standing behind a promotional display with a whiteboard and banners at an outdoor event during late afternoon or early evening. One man is pointing at the whiteboard, and both are engaged in conversation. The background includes trees, a mountain, and empty stadium seating.
  • A group of people gathered on a running track in front of empty green stadium seats. There is a black tent with white text promoting a fitness club, and some people are wearing athletic clothing and sneakers.
  • A man with glasses, a backward baseball cap, and a broad smile, standing in front of a black backdrop with 'IRONMAN JAPAN' logos, holding a medal and a certificate, celebrating his qualification for the Ironman World Championship.
About Us

more about HAX

Two young men at an outdoor event, one writing on a whiteboard while the other looks on and smiles. They are wearing black jackets and white caps. The background includes banners with the text ‘GROWTH’ and ‘HAX’ and seating in the stands.

At HAX Athletic Club, we are more than just a training platform. We are a global community of like minded individuals committed to pushing limits and unlocking their highest potential.

Founded with the vision of combining elite-level coaching with a powerful support system, HAX brings together individuals who are passionate about endurance, strength, and personal growth. Whether you’re preparing for an Ironman, marathon, triathlon, or simply striving to stay active and improve your lifestyle, we provide the structure, guidance, and motivation to help you succeed.

Beyond training, HAX is about building a mindset. We focus on developing not just stronger athletes, but more disciplined, confident, and resilient individuals, both in sport and in life.

Join a community where ambition meets support, and where every step forward is backed by expert guidance and a team that pushes you to be your best.

Apply Now 
Join Our Community

Community is everything.

This sport is individual. Our community isn't. Surround yourself with like minded athletes who celebrate your wins, push you through the hard days, and make the journey worthwhile. We've built a community of athletes who push each other, share wins, and show up for one another, even in an individual sport. Whether you're chasing a personal best or just starting out, you're part of a team here.

Apply Now
Group of ten athletes in wetsuits standing together on the beach, smiling with arms around each other, with water and boats in the background. 
Partner

Our partners

  • Sixt Rent A Car
  • Quintana Roo
  • Rudy Project
  • FastTT
  • The Magic5
  • Rouvy
FAQ’s

what to expect

    • Active Discord Group Chat (200+ members)

      • With 40+ channels in our group chat, you will be in the conversation with the group to connect with hundreds across the world

      • The community is active daily, with their training updates, life updates, and sending in funny videos from time to time

    • Group Calls via Zoom

      • We host a group call to connect, learn and chat with hundreds of other HAX Athletes

    • Meet up and meet hundreds at in person events throughout the year to race, train and enjoy the journey!

    • We have hosted dozens of in person events at select races/camps which turned out to be a massive success

    • View our 2026 events here

    • Monthly check-in calls with your coach to go over training, your progress and understanding how you are doing

    • Calls are completed through Zoom 1 on 1

    • You gain 24/7 access to your coach via Discord + Messaging

    • Plans are created via Training Peaks (uploaded in 2-4 week blocks.)

    • We are here to help you grow throughout this journey

    • Every coach within HAX is experienced, qualified and is here to push you

  • Plans are made by your coach individually every 2-4 weeks (depending on athlete’s wants and needs). Every athlete has different workouts uploaded to their training peaks. Different schedules, different goals, different fitness levels. We adapt to each individual.

    • Individualized programs edited constantly so every training block is tailored towards your schedule, goals and progress

    • We realize that everyone is different and everyone needs a different training schedule

    • Plans are published and shared via TrainingPeaks

    • Send video's of you swimming for constructive feedback to your needs

    • Since this wont be in person coaching, we put a lot of emphasis on athletes sending in videos of their swim stroke so we can tailor your swim drills to benefit your stroke

    • We provide structured fuelling guidelines to make sure your training is fuelled well

    • Poor fuelling leads to poor training… which is what we dont want

    • Before we release HAX apparel to the public, you get first dibs before the product goes live

    • We have several partnerships with top end brands to offer discounts to our athletes

    • Discounts on custom bikes, wetsuits, swim goggles, rental cars, flights, hotels, bike parts

    • Exclusive to HAX Athletes

Join the Team

Ready to join?

  1. Fill out the application form -linked here

  2. Blake will text you within 24-48 hours

  3. Chat with Blake to see if this is a good fit

  4. Sign up through our athlete portal (sent from Blake)

  5. Complete our onboarding process, health forms, goal forms, expectations, etc.

  6. Start training and be welcomed into the community

Click here to Apply for Coaching
Two smiling young men at a race event, one wearing a finisher medal and the other with a backpack, standing outdoors with trees in the background. 
Image Gallery

Fitness. Family. Growth.

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Coaching / Community

Apply for coaching / custom training plans

Man wearing sleeveless shirt and baseball cap exercising with resistance bands in a gym.