HAX COACH & FOUNDER

BLAKE JACQUES

Originally from Winnipeg, now residing in Kelowna, BC. Blake is a former elite-level hockey player who has since transitioned to becoming an Entrepreneur, Hybrid Athlete, Ironman U Certified Coach and Founder of HAX. He founded HAX in 2022 with efforts to help others reach new heights around Fitness + Community. This vision came to himself when he retired from playing Hockey and felt lonely in sport. He noticed dozens of others felt this way after ending their childhood sport which helped grow the vision of HAX. Since founding HAX, he has been travelling to in person HAX events, coaching over 400+ athletes and still manages to race in endurance events. He has completed 9 Ironman events and will compete at the Ironman 70.3 World Championships in Spain in November 2025.

He has an athlete centred coaching approach meaning every athlete is unique and this uniqueness of personality is respected by Blake. Each athlete is coached in a way which is appropriate for them and their goals.

He has goals of growing HAX through dedication mixed with consistent hard work but also harvesting being there for his athletes and team.

HAX COACH

Trey Kueper

Trey Kueper hails from Waterloo, Illinois, bringing a robust educational background with a Bachelor’s in Dietetics and a Master’s in Health Advancement and Promotion. A former baseball player turned endurance athlete, Trey boasts a personal best of 4 hours and 45 minutes in Ironman 70.3 races.

At HAX, Trey combines his passion for sports with his extensive nutritional knowledge to ensure athletes are not only trained but also expertly fueled. His coaching emphasizes the power of consistency. Believing that sustainable progress comes from the steady accumulation of regular, structured training rather than sporadic efforts.

Trey’s coaching philosophy is built on creating personalized, progressive training plans that balance intensity with recovery, fostering long-term performance gains and resilience. He champions a coaching style that is supportive yet challenging, encouraging athletes to set and surpass realistic goals while maintaining a sustainable approach to training and life.

Through his dedication, Trey aims to enhance the HAX athletes and community by helping athletes achieve peak performance and reach new heights in their fitness journeys, embodying his mantra: “Consistency builds greatness.”

HAX COACH

Brock Hoel

Brock Hoel is a distinguished triathlete from Kelowna, BC, who was part of Team Canada’s 2024 Olympic roster. Brock's illustrious career includes a bronze medal win at the Pan Am Games and his recent qualification for the Ironman Pro card. As he prepares to compete in the prestigious T100 series and Ironman Pro Series in 2025, Brock brings a wealth of experience and expertise to HAX.

An expert in the triathlon disciplines of swimming, biking, strength, and running, Brock possesses in-depth knowledge of performance strategies that ensure optimal outcomes for athletes at all levels. Over the years, Brock has trained alongside some of the top triathletes and coaches from around the world. His strength lies in his deep understanding of human physiology and his ability to translate complex science into personalized programs that nurture each athlete. By considering their strengths, weaknesses, and daily life, he continuously adapts and assesses their progress. His coaching approach is meticulously aligned with HAX’s standards of personalized and top-tier coaching, focusing on crafting tailored strategies that enhance each athlete's strengths and address their individual goals.

Now residing in Kelowna, BC, Brock is not only a professional athlete but also a mentor who is passionate about developing the triathlon community. His experience on the world stage and his analytical approach to training make him a profound asset to our team, helping athletes to not only meet but exceed their triathlon aspirations under his guidance.

HAX Community Lead

MARTA PIETRASIK

Marta was born and raised in Banff, Canada. She grew up figure skating and moved to Montreal to compete for Team Canada while attending Concordia University, where she obtained a Bachelor of Science degree in Health, Kinesiology, and Applied Physiology. She is now working on a Master’s degree in Psychology. During her time with Team Canada, she traveled the world competing and became a World Champion in 2022. After retiring from figure skating, she transitioned to coaching and started competing in triathlons, having completed three half Ironman races and various Olympic triathlons. Marta will compete at the Ironman 70.3 World Championships in New Zealand in December 2024 and has been a part of HAX for over a year, assisting Blake with community events and coaching athletes one-on-one, driven by her passion for motivating and supporting others.

NUTRITIONIST AND SWIM TECH COACH

MAURICIO LOBO

Mauricio was born and raised in Rio de Janeiro, Brazil. In 2018 he moved to Indiana, Pennsylvania after obtaining a scholarship as a NCAA DII swimmer, to pursue his Bachelor of Science in Nutrition & Dietetics and minor in Biomedical science. In 2022 he moved to Miami, Florida where he completed his Masters Degree in Nutrition & Dietetics with a focus on neurobiology research. As an athlete Mauricio has completed 1 full Ironman, Participated & won Multiple open water swims and college swim meets, Podium on the USA national senior championships and placed top 10 of his country for competitive swimming. Mauricio is a Sport Nutritionist and brings a unique background to HAX with not only expertise in nutrition, but swim knowledge and mindset focus.

SOCIAL MEDIA & EVENTS COORDINATOR

ELIZABETH HALL

Elizabeth was born in Ontario, Canada and grew up in The Bahamas, United States, Europe and Canada. In 2021 she moved to Orlando, Florida to pursue her Bachelor of Arts in Economics and Political Science, as well as growing her photo and creative consultancy business. Elizabeth also works within the aviation industry where she works in Business Aviation Sales, and holds her pilots license. She is a former NCAA DII and US ODP Rower. She has served with HAX since December of 2022 and has helped support Blake in the growth of HAX, recruitment of athletes and visual identity of HAX over these past years. Elizabeth is a USRowing certified coach and brings a unique background of endurance sports to her work with HAX. She looks forward to entering the realm of triathlon and Ironman racing with HAX.

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HAX Family Says:

Dylan Mailey - Sydney, Australia

I'm glad it I have started this program because it has changed my life. After having to give up Rugby, I was lost. I Stumbled across Blake and HAX... was sold right away. HAX and Blake has given me the passion and drive to make me fall in love with training all over again.
Silvia Stajer - Toronto, Canada

I joined HAX to see how far I can push my limits. Seeing the success stories of all the HAX athletes, seeing the team environment they had was something I was really drawn towards, and ultimately was why I decided to join HAX.
John Hetterich - Ohio, USA

Ive never had people I could turn to for guidance like I have now in HAX. Getting around people that push you to be better is literally the best investment you can ever make.
Eduard de Ferrater - Barcelona, Spain

There is always someone there for you when you are losing motivation or when you’re at a low point. Coaching and training plans have been amazing since day 1. What I need to do or not to do, perfectly detailed. Everyday I feel like I’m doing my best.
Demi Kuipers - Netherlands

I was searching for a community with the same goals like me and finally found HAX through BPN. I followed HAX for 6 months then finally made the jump to join the community and have had no regrets since. I love my friends but they don’t have the same goals as me. My best memory has been my first workout. I have ran for the past 3 years but never did a heart rate based workout and now running has been so much easier for me basing my running off of heart rate.
Audrey Dilworth - Winnipeg, Canada

I joined HAX because I was at a plateau in my life while lacking motivation. I I saw progress physically, mentally and emotionally. The training plans and coaching with Blake is great. The community definitely has a big effect on my motivation and still does.
Sam Hernandez - Dallas, USA

I joined HAX to be coached and supported. I knew guidance and motivation was going to be a big thing for me. Blake has done a really job to build a training plan that is super easy for me, to check my phone and know what to do. Having a team that is filled with like minded individuals is huge. The community has greatly effected my motivation.
Kaitlyn Paradis - Edmonton, Canada

I joined HAX to join something bigger than myself. Become a more active and more confident version of myself. Losing motivation during workouts is a real thing, so being part of a team like this is so supportive.
Katie Moritz - Edmonton, Canada

I joined HAX because I was looking for a big community to get me on track with my Hybrid Training. My coaching and training plans have been good coming from Blake, especially because i’m so picky about them. I have seen amazing results and is actually fun to keep up with it. It’s enjoyable, well rounded and you are getting what you ask for. The HAX Community is like none other, I have been so motivated and inspired by the others surrounding me.
Josh Ledeich - Columbus, USA

One thing I enjoy the most is being able to share my experience with others and have others share theirs with me, it adds that whole community team framework. Just having that support is very hard to come by. The training has been awesome, having a more structured workout, (swimming, running, biking and lifting) has a whole new dynamic to my daily routine and makes me more excited. Its a whole new learning atmosphere.
Trey Kueper - Missouri, USA

Trey Kueper - Missouri, USA
I joined HAX to be surrounded by like minded individuals who wanted to push outside their comfort zones. The training plans have been super effective and they’ve been super flexible towards scheduling because Im a student. Being coached by Blake who has dabbled into endurance and strength training was something I looked for and have been enjoying this type of training.
Kegan Law - Calgary, Canada

I joined HAX because I was lifting weights but I wasn’t really enjoyed lifting weights anymore but still had motivation to be athletic. Community is huge with HAX, its really motivating to see other people on a similar program doing better than you.
Natalie Hamel - Boston, USA

I joined HAX because I wanted to get into triathlon. I love the HAX coaching and training plan, I meet with Blake once a month to go over my training, check in and to see how it’s going. Overall its super well laid out and super easy to follow.
Jacob Hutchings - St. Catharines, Canada

I just finished playing university hockey and I always wanted to do endurance sports. I went from not being able to run 20 minutes to being able to complete Ironman Muskoka. The group chat seems to always be blowing up by young hungry individuals wanting to make a change in their life.
Noah Tran - Guelph, Canada

I joined HAX becuase I wanted to incorporate hybrid training into my lifestyle and to become a better triathlete. For my first triathlon I did it alone but I quickly realized it would be alot more enjoyable and motivation to be apart of a like minded community. I have seen alot of great results, both my weightlifting and cardio. The HAX community has had alot of added motivation to myself.
Colin Drexler - Chicago, USA

I joined HAX after meeting Blake at Ironman Texas 70.3. I wanted a community of people who were my age that also wanted to complete Ironmans. I recent got a PR at Ironman 70.3 Des Moines in all 3 disciplines. Ive enjoyed having the 1 on 1 calls with Blake along with the Bi-Weekly group calls. Getting to stay with HAX Family during Ironman Texas was such an amazing experience, plus being the HAX chef for the trip.
Garren LaPlante - Boston, USA

Im glad I started this training program becuase its assured me this is something I want to commit to accomplishing. HAX has introduced me to a different style of endurance training. Its also nice to see the whole team building as well.