Group of athletes, cyclists, and spectators at an Ironman race event, with people wearing medals, race bibs, and athletic gear, celebrating their achievements indoors and outdoors.

#HAXCommunity Challenge

Train. Post. Inspire.

30 days to push yourself, share your training on Instagram, and light up the community.


Post your journey. Inspire others. Enter to win $1,000 USD.

What do you get?

30 Days to…

-Push yourself harder than you have in months

-Build a real training habit

-Inspire other athletes and newbies

-Get rewarded for showing up

-3 winners will get $1,000 USD ($3,000 USD total)

- Winners will be announced in March

We believe in sharing the journey. Not to flex. To connect.


Community drives consistency. Sharing your journey makes your training matter.


Your story could help someone else start theirs.

HOW IT WORKS

Step 1 — Post on Instagram

Every photo or video you post that shows your training journey counts.
Your posts can be anything training related… runs, rides, gym sessions, swim workouts, strength, recovery, mindset clips… as long as it’s training.

Step 2 — Get entries

Every 3 posts = 1 entry into the $1,000 prize drawing. (Front face talking videos = 1 extra entry).
You can post as many times as you want, stack entries all month.

Step 3 — Meet the rules

To be eligible:
Post at least 3 times during February
-Use #haxcommunitychallenge in every post
-Tag @haxclub
-Follow @haxclub

More posts = more entries.


Show up consistently. Build momentum. Inspire others.

WHAT COUNTS AS A POST?

-Training clips (run, bike, swim, lifting)

-Gym lifts or strength work

-Pool sessions

-Outdoor workouts

-Pre/post workout mindset content

-Behind-the-scenes training

-Honest training moments

FAQ

Do I have to be training for an Ironman?
No. Any endurance goal counts. Marathon, half, triathlon, first 5k. If you’re training, you’re in.

Do I need to be a HAX athlete?
No. This is open to everyone.

When will this challenge start?

Post that are posted between February 1, 2026 and February 28, 2026 are all valid.

What kind of posts count?
Anything that shows your training or process. Reels, photos, carousels.

You must use #haxcommunitychallenge26 - tag @haxclub - follow @haxclub

Can I post more than 3 times?
Yes. Every 3 posts is another entry.

If you post 60 pieces of content, thats 30 entries!

How are winners chosen?
Winners are drawn from all valid entries at the end of February.

How many winners are there?

3

How much will each winner get?

$1,000usd

Reviewed by 100's of clients:

  • A woman in a black wetsuit holding pink swim goggles, standing outdoors near trees and a body of water.

    Silvia Stajer - Toronto, Canada

    ★★★★★

    I joined HAX to see how far I can push my limits. Seeing the success stories of all the HAX athletes, seeing the team environment they had was something I was really drawn towards, and ultimately was why I decided to join HAX.

  • A man running outdoors during a race or marathon, wearing sunglasses, a cap, a white T-shirt with various logos, black shorts, and colorful socks, holding a water bottle and gel packet, smiling.

    John Hetterich - Ohio, USA

    ★★★★★

    Ive never had people I could turn to for guidance like I have now in HAX. Getting around people that push you to be better is literally the best investment you can ever make.

  • A shirtless male runner with a water bottle and a race bib 20241 running in a marathon with other participants and spectators around, with orange cones and an inflatable arch in the background.

    Josh Ledeich - Columbus, USA

    ★★★★★

    One thing I enjoy the most is being able to share my experience with others and have others share theirs with me, it adds that whole community team framework. Just having that support is very hard to come by. The training has been awesome, having a more structured workout, (swimming, running, biking and lifting) has a whole new dynamic to my daily routine and makes me more excited. Its a whole new learning atmosphere.

  • A young man with light skin, short dark hair, and a light beard, smiling while sitting on a beige couch, wearing a black Nike hoodie, a red baseball cap with the words 'God One More', and holding a black golf bag.

    Garren LaPlante - Boston, USA

    ★★★★★

    Im glad I started this training program becuase its assured me this is something I want to commit to accomplishing. HAX has introduced me to a different style of endurance training. Its also nice to see the whole team building as well.

  • Side view of a male runner with a black cap and reflective sunglasses, wearing a black running shirt, holding a candy packet in his hand, during a race or outdoor event.

    Trey Kueper - Missouri, USA

    ★★★★★

    I joined HAX to be surrounded by like minded individuals who wanted to push outside their comfort zones. The training plans have been super effective and they’ve been super flexible towards scheduling because Im a student. Being coached by Blake who has dabbled into endurance and strength training was something I looked for and have been enjoying this type of training.

  • Group of cyclists at an outdoor event with tents and a yellow pedestrian crossing sign in the background.

    Dylan Mailey - Sydney, Australia

    ★★★★★

    I'm glad it I have started this program because it has changed my life. After having to give up Rugby, I was lost. I Stumbled across Blake and HAX... was sold right away. HAX and Blake has given me the passion and drive to make me fall in love with training all over again.

  • A man riding a black bicycle on a sidewalk, wearing a white helmet, red sunglasses, white t-shirt, black shorts, and sporting colorful tattoos on his arms and legs.

    Sam Hernandez - Dallas, USA

    ★★★★★

    I joined HAX to be coached and supported. I knew guidance and motivation was going to be a big thing for me. Blake has done a really job to build a training plan that is super easy for me, to check my phone and know what to do. Having a team that is filled with like minded individuals is huge. The community has greatly effected my motivation.

  • A female athlete crossing the finish line in a race, wearing sunglasses and a sports uniform with the number 416. She is smiling, and there are spectators and other runners in the background at a running event.

    Kaitlyn Paradis - Edmonton, Canada

    ★★★★★

    I joined HAX to join something bigger than myself. Become a more active and more confident version of myself. Losing motivation during workouts is a real thing, so being part of a team like this is so supportive.

  • Eduard de Ferrater - Barcelona, Spain

    ★★★★★

    There is always someone there for you when you are losing motivation or when you’re at a low point. Coaching and training plans have been amazing since day 1. What I need to do or not to do, perfectly detailed. Everyday I feel like I’m doing my best.

  • Young woman smiling outdoors during sunset, with cloudy sky and power lines in the background.

    Demi Kuipers - Netherlands

    ★★★★★

    I was searching for a community with the same goals like me and finally found HAX through BPN. I followed HAX for 6 months then finally made the jump to join the community and have had no regrets since. I love my friends but they don’t have the same goals as me. My best memory has been my first workout. I have ran for the past 3 years but never did a heart rate based workout and now running has been so much easier for me basing my running off of heart rate.

  • A young man with a beard and dark hair wearing a black cap with a 'HAX' logo and a gray textured hoodie, standing indoors against a warm beige wall with framed pictures.

    Alex Ochs - Oregon, USA

    ★★★★★

    Physically I am stronger and faster than I’ve ever been at any point in my life. I took a lot of time to jump into HAX and I’m really glad that I did. Coach Blake has done a fantastic job at setting new goals with plans to take me to that next level. This team has really challenged me to become more intentional with my time and my focus. Everyone on the team plus Blake has been super helpful with coming up with goals and advice that have allowed me to achieve more that I ever have.

  • Audrey Dilworth - Winnipeg, Canada

    ★★★★★

    I joined HAX because I was at a plateau in my life while lacking motivation. I I saw progress physically, mentally and emotionally. The training plans and coaching with Blake is great. The community definitely has a big effect on my motivation and still does.

  • A young woman standing outdoors on a snow-covered field, smiling, with trees and a blue sky in the background.

    Katie Moritz - Edmonton, Canada

    ★★★★★

    I joined HAX because I was looking for a big community to get me on track with my Hybrid Training. My coaching and training plans have been good coming from Blake, especially because i’m so picky about them. I have seen amazing results and is actually fun to keep up with it. It’s enjoyable, well rounded and you are getting what you ask for. The HAX Community is like none other, I have been so motivated and inspired by the others surrounding me.

  • Young man wearing glasses, a baseball cap with logo, and a hoodie, indoors against a green wall.

    Kegan Law - Calgary, Canada

    ★★★★★

    I joined HAX because I was lifting weights but I wasn’t really enjoyed lifting weights anymore but still had motivation to be athletic. Community is huge with HAX, its really motivating to see other people on a similar program doing better than you.

  • A woman participating in a running event, wearing a pink cap, pink sunglasses, a cycling jersey, a smartwatch, and a pink waist pack with snack bars, running outdoors on a sunny day.

    Natalie Hamel - Boston, USA

    ★★★★★

    I joined HAX because I wanted to get into triathlon. I love the HAX coaching and training plan, I meet with Blake once a month to go over my training, check in and to see how it’s going. Overall its super well laid out and super easy to follow.

  • Male athlete running in a triathlon event, passing the finish line with spectators watching from behind barriers.

    Jacob Hutchings - St. Catharines, Canada

    ★★★★★

    I just finished playing university hockey and I always wanted to do endurance sports. I went from not being able to run 20 minutes to being able to complete Ironman Muskoka. The group chat seems to always be blowing up by young hungry individuals wanting to make a change in their life.

  • Young man smiling at a lakeside, wearing a gray cap, black shirt, and a finisher medal around his neck, with trees and water in the background.

    Noah Tran - Guelph, Canada

    ★★★★★

    I joined HAX because I wanted to incorporate hybrid training into my lifestyle and to become a better triathlete. For my first triathlon I did it alone but I quickly realized it would be alot more enjoyable and motivation to be apart of a like minded community. I have seen alot of great results, both my weightlifting and cardio. The HAX community has had alot of added motivation to myself.

  • A young man smiling and making the rock hand gesture outdoors with trees and buildings in the background.

    Colin Drexler - Chicago, USA

    ★★★★★

    I joined HAX after meeting Blake at Ironman Texas 70.3. I wanted a community of people who were my age that also wanted to complete Ironmans. I recent got a PR at Ironman 70.3 Des Moines in all 3 disciplines. Ive enjoyed having the 1 on 1 calls with Blake along with the Bi-Weekly group calls. Getting to stay with HAX Family during Ironman Texas was such an amazing experience, plus being the HAX chef for the trip.

  • Young man wearing a black cap and a triathlon uniform, holding a finisher medal from Ironman 70.3 race in Lubbock, sitting on grass at the finish line event with other participants and trees in the background.

    Mark Beard - Las Vegas, USA

    ★★★★★

    I really didn’t think there would be that many people out there who wanted to be on a bike for 12 hours straight until I joined HAX… I have felt very accomplished since starting with HAX, not just within fitness but this feeling has spread into other parts of my life. HAX club has definitely helped me with my goals. Since I’ve started I have improved in all 3 disciplines of triathlon. Blake has been super motivating for me and is there constantly sending messages. I cannot recommend HAX club enough for someone who is on the edge about joining.

Apply for coaching /

custom training plans

People training for an Ironman or Ironman 70.3 triathlon that have been coached by HAX.

WHAT’S INCLUDED?

    • Plans are made by your coach individually every 2-4 weeks (depending on athlete’s wants and needs)

      • Individualized programs edited constantly so every training block is tailored towards your schedule, goals and progress

      • We realize that everyone is different and everyone needs a different training schedule

      • Plans are published and shared via TrainingPeaks

    • Monthly check-in calls with your dedicated coach to go over training, your progress and understanding how you are doing

    • Calls are completed through Zoom 1 on 1

    • You gain 24/7 access to your coach via Discord

    • Plans are created via Training Peaks

    • We are here to help you grow throughout this journey!

    • Group Calls via Zoom

      • We host a group call to connect, learn and chat with hundreds of other HAX Athletes

    • Active Discord Group Chat (160+ members)

      • With 14 channels in our group chat, you will be in the conversation with the group to connect with hundreds across the world

    • We have an in-house dedicated Swim Coaching (Mauricio Lobo) who competed with USA National Level swimming

    • Mauricio Lobo was a Division 2 swimmer at Indiana University of Pennsylvania

    • Send video's of you swimming for constructive feedback to your needs

    • Monthly group calls dedicated to swimming to go over general questions regarding specific swimming practices (if swimming is within your goals)

    • Mauricio Lobo is our in house Nutritionist who holds a Master's in Nutrition & Dietetics from Nova Southeastern University

    • We are dedicated to meet your needs through coaching

    • Monthly group calls dedicated for Nutrition topics and to go over general questions regarding specific Fuelling

    • Meet up at in person events throughout the year to race, train and enjoy the journey!

    • We have hosted several in person events at select races/camps which turned out to be a massive success

    • View our past events here

    • Before we release HAX apparel to the public, you get first dibs before the product goes live

    • We have several partnerships with top end brands to offer discounts to our athletes